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Complete and Continue
Complete Guide to Writing Marketing Plans
Course Introduction
Course Introduction (1:17)
Marketing Plan Basics
What is a marketing plan? (1:19)
Common mistakes in marketing plans (2:05)
What makes a GOOD marketing plan (3:07)
Why marketing plans are important (2:30)
What Your Marketing Plan Should Consist Of
Introduction and executive summary (1:11)
Business details (2:07)
Mission statement (1:27)
Products (1:29)
Services (1:19)
Free content (1:25)
UVP (unique value proposition) (0:40)
Differentiation or UVP: how your business is unique? (6:07)
Market positioning (0:01)
Target market (5:01)
Target market part 2 (4:37)
Demographics (4:07)
Psychographics (4:16)
Customer avatar (1:49)
Market Needs (1:50)
Market trends (2:10)
Market growth (1:56)
S.W.O.T analysis (4:10)
Budget and resources (2:39)
Pricing and discounting promotional strategies (3:37)
How to identify your ideal customer avatar (2:49)
Branding strategy (3:18)
Competitive analysis (6:16)
Marketing strategy (3:21)
Sales plan (1:55)
Advertising plan (2:22)
Detailed breakdown of every marketing initiative and budgeting (4:50)
Customer retention strategy (5:58)
Strategy to maximize business referrals (1:24)
Strategy to maximize social referrals (1:51)
KPI (Key performance indicators) (3:52)
Financial goals (1:01)
Costs and marketing spending projections (2:08)
Breakeven analysis (1:37)
Additional optional sections - regional projections (1:14)
Marketing Plan Templates and a Case Study
Marketing Plan Templates and a Case Study (3:28)
Specific Marketing Plan Examples
Two sentence marketing plan (3:13)
Company and strategies overview (3:57)
Plan for an e-commerce product (4:12)
Agency or services (marketing, web development, design) (5:25)
Local business (3:37)
Marketing plan for a blog (3:05)
Innovative product or website (2:48)
Platforms and big websites (3:43)
Self-branded business (4:22)
Affiliate business (3:46)
Real Examples: Marketing Plan Creation
Introduction (0:47)
High level overview (3:30)
My approach to those 3 elements (3:53)
Walkthrough of how I grew my YouTube channel - the strategy (4:14)
My approach to SEO (3:46)
How I sell on e-commerce platforms (7:54)
My time horizons, deadlines and approximations (5:09)
My budget (6:11)
One more point about budgeting marketing and tax write-offs (1:05)
B2B Company (3:52)
Local business (3:37)
Product quality as vital part of the marketing pan (2:34)
Differentiation or UVP: how your business is unique?
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